Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles

Authors

  • Jörg Becker European Research Center for Information Systems, University of Münster
  • Daniel Beverungen European Research Center for Information Systems, University of Münster
  • Ralf Knackstedt European Research Center for Information Systems, University of Münster
  • Oliver Müller European Research Center for Information Systems, University of Münster

DOI:

https://doi.org/10.18417/emisa.4.1.3

Abstract

Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artefacts (products) and services. Applying a mixed bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modelling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modelling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers.

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Published

2015-12-07

Issue

Vol. 4 No. 1 (2009)

Section

Research Articles

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